Alice Cheng
Publications
-
Humanlike
AI for Corporate Social Responsibility Communication: How Perceived Anthropomorphism Shapes Stakeholder Acceptance of Chatbots , Corporate Social Responsibility and Environmental Management (2026) - A Review of Artificial Intelligence Research in Peer-Reviewed Communication Journals , Applied Sciences (2025)
- Building Corporate Reputation Resilience in Crises: Exploring the Role of Employees’ CSR Engagement in China , International Journal of Business Communication (2025)
- Combating Dark-side of Computing - Exploring Perceptions of AI-augmented Mis/disinformation among Higher Education Students , (2025)
- How is artificial intelligence shaping crisis communication? A systematic review and future research agenda , Journal of Risk Research (2025)
- Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication , Public Relations Review (2025)
- Leveraging Artificial Intelligence–Powered Chatbots for Nonprofit Organizations: Examining the Antecedents and Outcomes of Chatbot Trust and Social Media Engagement , Journal of Philanthropy (2025)
- Navigating vaccine misinformation: a study on users’ motivations, active communicative action and anti-misinformation behavior via chatbots , Online Information Review (2025)
- The Impact of Corporate Social Responsibility on Consumers' Promotional Behavior: Examining First‐Person Effects and the Influence of Presumed Influence on Others , Corporate Social Responsibility and Environmental Management (2025)
- Crisis Communication in the Age of AI , (2024)
Grants
With people������������������s heavy use of mobile phones, social media on mobile devices successfully get users to adopt their different features for the various gratifications and provide corporations an interactive and effective platform to engage their publics for corporate social responsibility (CSR) activities and relationship management. However, in current literature of public relations, little research ever focused on mobile communication or analyzed media stakeholders and publics on mobile devices (Vercic, Vercic, & Sriramesh, 2015). This study aims to address the gap in mobile communication and public relations areas by integrating uses and gratification theory and organization-public relationship (OPR) theory and examining the relationships among mobile corporate social responsibility (mCSR) activities, gratifications, social media engagement, and the organization-public relationship. By employing a mixed research method in collecting data from both United States (U.S.) and China, this research not only conducts survey research of 1,500 participants, but also generates in-depth information about how mCSR can best be practiced in the online environments of two nations. The U.S. and China were selected for two main reasons. First, they represent the largest markets in, respectively, North America and the Asia-Pacific region (Hung-Baesecke, Chen, & Boyd, 2016). Second, these two largest markets worldwide are different from each other in the local market conditions such as economic, social, cultural, media, and political contexts, and the relationship among the central government, corporations, and publics (Bortree, 2014; Hung-Baesecke, et al., 2016). Findings will present the role of mobile-based communication in engaging the publics on CSR activities. This comparative study will also illustrate the impact of contextual factors on mCSR engagement and relationship outcomes. Theoretical and practical implications of this study are discussed.