Alice Cheng
Publications
- A Digital Communication Twin for Addressing Misinformation: Vision, Challenges, Opportunities , IEEE INTERNET COMPUTING (2022)
- AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior , COMPUTERS IN HUMAN BEHAVIOR (2022)
- Contingency theory informs relationship management: Exploring the contingent organization-public relationships (COPR) in a crisis of Mainland China , PUBLIC RELATIONS REVIEW (2022)
- Does Artificial Intelligence Satisfy You? A Meta-Analysis of User Gratification and User Satisfaction with AI-Powered Chatbots , INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION (2022)
- Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees' Social Media Engagement and CSR-Related Work Engagement , SUSTAINABILITY (2022)
- Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos , INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH (2022)
- The Impact of CSR Perceptions on Employees' Turnover Intention during the COVID-19 Crisis in China , INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH (2022)
- The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment , PUBLIC RELATIONS REVIEW (2022)
- Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication , SOCIAL SCIENCE COMPUTER REVIEW (2022)
- Customer-brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts , JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2021)
Grants
With people’s heavy use of mobile phones, social media on mobile devices successfully get users to adopt their different features for the various gratifications and provide corporations an interactive and effective platform to engage their publics for corporate social responsibility (CSR) activities and relationship management. However, in current literature of public relations, little research ever focused on mobile communication or analyzed media stakeholders and publics on mobile devices (Vercic, Vercic, & Sriramesh, 2015). This study aims to address the gap in mobile communication and public relations areas by integrating uses and gratification theory and organization-public relationship (OPR) theory and examining the relationships among mobile corporate social responsibility (mCSR) activities, gratifications, social media engagement, and the organization-public relationship. By employing a mixed research method in collecting data from both United States (U.S.) and China, this research not only conducts survey research of 1,500 participants, but also generates in-depth information about how mCSR can best be practiced in the online environments of two nations. The U.S. and China were selected for two main reasons. First, they represent the largest markets in, respectively, North America and the Asia-Pacific region (Hung-Baesecke, Chen, & Boyd, 2016). Second, these two largest markets worldwide are different from each other in the local market conditions such as economic, social, cultural, media, and political contexts, and the relationship among the central government, corporations, and publics (Bortree, 2014; Hung-Baesecke, et al., 2016). Findings will present the role of mobile-based communication in engaging the publics on CSR activities. This comparative study will also illustrate the impact of contextual factors on mCSR engagement and relationship outcomes. Theoretical and practical implications of this study are discussed.